The Difference Between Sales and Marketing
According to HubSpot, only 31% of marketers in 2022 could confirm their sales and marketing teams were "strongly aligned." So, what is sales and what is marketing? And why should they be aligned? Broadly put, marketing is work done to build awareness and attract new...
How Lawyers Can Get Back into Marketing Post-Pandemic
If you're a lawyer looking to get back into marketing post-pandemic, you're not alone. The COVID-19 pandemic has disrupted traditional marketing strategies and forced many lawyers to adapt to new ways of working and communicating with clients. As the world begins to...
3 Ways to Be More Inclusive in Your Marketing
Between the years of 2016 and 2022, the United States population growth came almost exclusively from people of color. If the considerable increase in conversations about diversity hasn't convinced you yet, just listen to the numbers. As a business owner, it's...
Tips for Recruiting Firms Facing Budget Cuts from Clients
Recruiting firms may find themselves in a tough spot when clients cut their recruiting budgets. However, there are steps that recruiting firms can take to weather the storm and get through the slump. This article will discuss some tips for recruiting firms facing...
Why Copywriting is So Important for SEO
Copywriting is an essential aspect of any digital marketing strategy. It involves writing persuasive, engaging, and informative content that promotes a brand or service and is optimized for search engines. In this article, we will explore why copywriting is crucial...
11 Reasons to Outsource Your Marketing
If you're not confident about your internal team’s abilities to plan and implement your marketing and growth strategy , it might be a sign for you to consider outsourcing your marketing department. Put simply, the quality of your marketing can make or break your...
How SEO Can Help Your Recruiting Firm Generate Clients
If you're a recruiting firm looking to stand out in today's competitive industry, optimizing your online presence through search engine optimization (SEO) is a great way to do it. In this blog, we'll explore how SEO can help you and provide tips on supporting the SEO...
6 Common Marketing Mistakes Made by Home Trade Professionals + Contractors
Are you a home trade professional or contractor struggling to make your marketing efforts pay off? Fear not, my fellow tradespeople, because you're not alone! In fact, many business owners in the home improvement industry make some common marketing mistakes that can...
Harness the Power of Ghostwriting for Your Business
Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite. What Is Ghostwriting? A ghostwriter is a professional writer who infuses your brand's voice, tone, and style into engaging content focused on your marketing...
Picking The Right Social Media Channels For Your Business
In a July 2022 report, research showed that 4.7 billion people are active on social media. That's a whopping 67% of the world's nearly 8 billion-strong population. And it's 4.7 billion reasons why you need to market your business on social media — no matter what...
The Benefits of Outsourced Marketing for Contractors
Are you tired of trying to navigate the murky waters of marketing while trying to run your home trade or contracting business? Well, fear not my fellow tradespeople, because outsourced marketing is here to save the day! At PSM Marketing, we understand that running a...
BREAKING: PSM Marketing Certified By the WBENC
[Saint Paul, MN]— August 17, 2022 —PSM Marketing, LLC, a small business specializing in outsourced marketing for professional services firms, small businesses, and non-profits, is proud to announce its recent national certification as a Women’s Business Enterprise by...
Why Integrating Video on Your Website + Social Media Makes Sense
Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, "88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video." It's official: Visual learners are taking over the...
How Legal Advertising Rules are Changing in Minnesota
Understanding the Rules of Legal Marketing in Minnesota Legal marketing plays a crucial role in helping attorneys and law firms reach potential clients. However, in Minnesota, as in all states, lawyer advertising is subject to strict rules and ethical guidelines to...
7 Best Practices for Marketing on LinkedIn
LinkedIn now hosts a whopping 810 million members. Not bad for a 19-year-old business social platform. And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than...
PSM Can Help Your Green Energy Company Thrive
It's "now or never!" says the UN. With human beings on the brink of creating an uninhabitable planet for ourselves, now is the time to properly market your green energy company and make a change... a drastic one. It's hard to do that without stepping outside...
How to Avoid Rainbow Washing this Pride Month
Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations...
The Power of Solar Energy Case Studies
Solar energy is gaining momentum as an efficient and eco-friendly solution for residential and commercial properties. As more people become interested in adopting solar energy, solar energy companies must showcase their work through case studies. In this blog post, we...