Virtual Marketing Model Leads to Work-Life Balance
PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...
Content Marketing and Blog Trends for 2020
Like almost everything else in business, there are cycles of what clients and customers want to read in blogs and in articles. In 2020, the most important development in content marketing trends is that the preferences of clients and customers are changing again. As a...
PSM Helps Employment Law Firm Generate Millions
We like to show people, not just tell them about the value we bring to their law practice. To that end, we thought you would like to read one of our many success stories. Type of Client Plaintiff’s Employment Law Firm Situation In a meeting with Lawrence Schaefer,...
Infographic Tips and Tricks
Can Infographics Help Your Firm's Content? After working on a few projects with infographic use, I have come to the realization that there are dos and don’ts when designing an infographic for your firm. As the intern for PSM, I was given a large amount of freedom when...
6 Ways to Manage Email During The Busy Time of Year
During the busy time of year - or tax season - many firms find themselves buried under mountains of email. And once email hits a critical mass, it can be nearly impossible to get organized again. When looking at productivity in firms, we have found that busy legal and...
Is Your Website Working FOR You?
Read Terrie’s article here > The website has long been a necessity for attorneys. At the advent of the Internet it may have been seen as a passing trend, but websites are now the number one marketing tool for any law firm or solo practitioner. If you created your...
6 Tips for Effective Email Newsletter Marketing
Whether you are a solo practitioner or a large-sized firm, an email newsletter is a building block of a solid digital marketing strategy. In the past five years, the number of email marketing tools and programs has grown. Previously just a few options for managing an...
5 Spring Cleaning Tips for Your Small Business Website
Spring is in the air in Minnesota…at least it was until this wonderful mid-April snow storm. I’m optimistic, however, that the snow will quickly melt and true spring will emerge! You’ve probably spent some time sorting through your spring wardrobe, deep-cleaning your...
Putting the Social Back into Social Networking
Read Terrie’s full article here > Spring has sprung! And with the warm weather comes more opportunities for us to get out and get together. The great weather and plethora of outdoor activities in the spring and summer makes them prime seasons for more networking...
3 Reasons to Care About Video in Digital Marketing
You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be annoying and frustrating. Why should you use video and what benefit will it have?...
Top Social Media Trends to Watch in 2019
The social media world saw many changes in 2018. From data breaches to algorithm changes, social media struggled with growing pains. Now that 2018 has ended and 2019 is in full force, there’s one question on the mind of every marketer and firm: What will the year...
Like, Share, Follow: Marketing Tactics for Lawyers
Last May, a panel of attorneys and marketing professionals met for a forum called "Modern Marketing Tactics for Lawyers in a 'Like, Share, Follow' World. PSM Founder and President Terrie S. Wheeler, a legal marketing guru, served as the panel’s moderator. The...
New Lawyers: Your Marketing Toolkit!
You’ve done the work, put in the time, and graduated from law school. Now you can begin your career as a successful attorney in private practice! It’s an exciting time for any new lawyer, with endless possibilities and myriad paths to take. One thing will always apply...
Laser-Focused Targeting: The Key to Your Success
In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to...
Planning for Your Retirement: Ride into the Sunset or Sell?
Small firms and solo practitioners often find themselves decades into their lucrative legal career with no clear successor. After creating a respectable and decorated reputation for their firm, many are left asking themselves what’s next for the practice once their...
So Busy You Can’t See Straight? Don’t Put Marketing on the Back Burner
How to Cope (and NOT put Marketing on the Back Burner) As a successful attorney, you may sometimes be busier than you’d prefer to be. In your busiest moments, it’s tempting to reevaluate your schedule and look for ways to cut back on your time commitments. In many...
Stressed about Marketing? Do What Really Works for Solos and Small Firms
Many small firms and solo practitioners have a good understanding of marketing and how it affects their business. If you don’t have an expansive marketing department like a large firm would, you’ve likely had to educate yourself and make smart decisions about which...
Thinking of Leaving Your Law Firm? Don’t Jump Too Fast
Let’s face it, attorneys are a driven bunch, and that can sometimes mean the grass always seems greener on the other side. As new opportunities for growth present themselves, whether that may be a chance to go in-house with a client, to join a well-known, reputable...