Like, Share, Follow: Marketing Tactics for Lawyers
Social Media 101 for Lawyers Leveraging social media platforms is essential for law firms aiming to enhance their visibility, engage with clients, and establish thought leadership. Building upon the insights from the "Like, Share, Follow: Marketing Tactics for...
New Lawyers: Your Marketing Toolkit!
The Ultimate Marketing Toolkit for New Lawyers Starting a legal career is exciting, but establishing yourself in a competitive industry can be challenging. A solid marketing strategy is essential for new lawyers to build a personal brand, attract clients, and grow...
Laser-Focused Targeting: The Key to Your Success
In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to...
Planning for Your Retirement: Ride into the Sunset or Sell?
Small firms and solo practitioners often find themselves decades into their lucrative legal career with no clear successor. After creating a respectable and decorated reputation for their firm, many are left asking themselves what’s next for the practice once their...
So Busy You Can’t See Straight? Don’t Put Marketing on the Back Burner
How to Cope (and NOT put Marketing on the Back Burner) As a successful attorney, you may sometimes be busier than you’d prefer to be. In your busiest moments, it’s tempting to reevaluate your schedule and look for ways to cut back on your time commitments. In many...
Stressed about Marketing? Do What Really Works for Solos and Small Firms
Many small firms and solo practitioners have a good understanding of marketing and how it affects their business. If you don’t have an expansive marketing department like a large firm would, you’ve likely had to educate yourself and make smart decisions about which...
Thinking of Leaving Your Law Firm? Don’t Jump Too Fast
Let’s face it, attorneys are a driven bunch, and that can sometimes mean the grass always seems greener on the other side. As new opportunities for growth present themselves, whether that may be a chance to go in-house with a client, to join a well-known, reputable...
Talented Women Leaving the Law: Could Marketing Demands Play a Role?
Each year, an influx of bright-eyed new attorneys joins the workforce. Even so, the percentage of female attorneys remains disproportionate. In addition, thousands of women attorneys leave their firms or the field entirely, further widening the gap. These women are...
The Best Marketing Strategies for Small Firms and Solos in 2025
The Best Marketing Strategies for Small Firms and Solos in 2025 For small firms and solo practitioners, effective marketing is the key to standing out in a competitive landscape. With limited budgets and resources, small firms must adopt smart, scalable strategies...
Why Professional Services Firms Should Outsource Marketing
If you are a solo practitioner or work with a small team at your professional services firm, you probably understand the struggle of trying to balance your legal duties with your firm’s marketing plan. Staying accessible and relevant to potential clients requires...
Overcoming the Isolation of Being a Solo Practitioner
As a solo practitioner, you may sometimes get a little lonely or feel isolated from others in your profession. When you don’t have other attorneys at your firm to bounce ideas off of, it’s easy to feel stagnant in your marketing and networking efforts. Even when...
Attorneys: Finding Your Bliss, and Why Does “Why” Matter?
Most lawyers pressure themselves to always strive for success; their choice of career makes that clear. If you are the type of person who undergoes years of schooling, stressful tests, and a high-stakes career just to help others, you’re probably quite a go-getter....
7 Clever Ways to Promote Your Blog Post
Maintaining a blog on your firm's website is a great way to showcase your expertise. But if no one knows about your blog post, all of the blood, sweat, and tears you pour into it could be in vain. Don't let this happen! By actively promoting your blog posts, you can...
Want to Blog but Don’t Know How? Use a Ghostwriter
You know you need a blog on your website. You've heard all of the statistics on how it will drive traffic to your website and increase SEO and make you a thought leader, and, heck, you even have things you want to write about. But every time you open Microsoft Word to...
Gutenberg is Coming: Exploring the Latest WordPress Page Editor
Have you heard of the Gutenberg Page Editor for WordPress? By 2019, the default page editor you’ve come to know (and have finally come to understand) is getting a major overhaul. Although this will be a big change when you’re creating new pages and posts, it won’t...
The New Landscape of Social Media and What it Means for You
2018 has been a year of changes for digital marketing. The only constant has been never-ending change in everything from algorithms to privacy regulations. It is easy to ignore such rapid-fire changes or to dismiss them as not applying to your firm. After all, you...
Low-Cost, High-Impact Strategies to Increase Your Name Recognition
Against their best interest, some lawyers and professional service providers would prefer to avoid marketing altogether. Unfortunately for these individuals, marketing is key to sustaining a practice or a small business. In an article for The American Bar Association,...
8 Website Maintenance Tips for Professional Service Firms
Websites are essential for professional service firms because they act as a central hub for building credibility, showcasing expertise, and engaging with clients. For many potential clients, a website serves as their first impression of your firm, and a professional,...