SSL Certificates: What they Are and Why You Need One
So, you’ve heard the term “SSL certificate” floating about the internet, from your IT team, or from your web developer. You know it has something to do with web security. But really though…what the heck is it? Well, SSL stands for Secure Sockets Layer. According to...
Right Marketing Coaching Can Guide You Towards Success
Marketing is an aptitude they seldom teach in school. This is unfortunate because, especially from the perspective of a business, marketing is a necessary skill. Even if you're doing the job right, if you’re not marketing your services well enough your business will...
The Genesis Framework: Why It Rocks
Developers build websites using intricate code structures called frameworks. I know what you’re thinking…green code cascading down your screen Matrix-style. Unfortunately, it’s not that cool. A framework is just a bunch of code that looks something like this: Once a...
So Busy You Can’t See Straight? How to Cope
As a lawyer, when you feel overwhelmed with your practice, you may want to fully immerse yourself in your clients’ needs. It can seem like you never have enough time to finish everything on your to-do list. At the peak of your career, you might even feel forced to put...
The Evolution of Marketing for Solos and Small Firms
With the growing use of technology and mobile devices, marketing has changed forever. Most Americans spend hours on their computers and other electronic devices every single day. Our technology-centric society means there is more opportunity to reach potential clients...
Pillar 4: Targeted and Effective Communication Strategies
Effective Communication means saying the right thing at the right time. It is difficult for growing firms and solo practitioners to keep up with their marketing and communications plans. An effective and concise marketing strategy can do wonders for them. Through this...
How to Boost Your SEO Without Breaking The Bank
It is a trend to invest in SEO today. Search Engine Optimization deserves to be called a necessity in this digital age. According to an interesting statistic, 91 percent of searchers do not go beyond the first page of any search engine. So, if your business isn't...
Why Case Studies Are Crucial on Websites for Professional Services
Not many professional and financial firm websites feature them, which is both surprising and astounding. Why? Because on sites with easily-found, searchable and readable case studies, typically they are the third-most read items after a practitioner’s bio and blog....
Why Was That Lawyer Quoted? Tips To Secure Positive Press Coverage
PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the marketplace. PSM Founder and President, Terrie S. Wheeler, MBC, a veteran in Law Firm Marketing, shares her understanding of the nuances of PR...
Looking Back to See Ahead: Trends In Law Firm Marketing
Terrie S. Wheeler, MBC, is the founder of PSM and a professional marketing coach. She specializes in the legal marketing industry and has nearly three decades of experience for small and mid-sized law firms. In one of her recent articles, Terrie spills the beans on...
Abby Hoffman Wrote Steal This Book; Here Are 5 Ideas PSM Marketing Should Steal From Products Companies
A crucial but little-noticed article popped up briefly on my LinkedIn newsfeed recently. Were it not for the wind chill in Toronto that ranged from -20’C on a “mild” day to -30’ on others, I might have been out doing something more diverting and would have missed it...
Referral Source Development: How to Start Networking with Confidence
Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys, financial advisors, and accountants. Having a strong referral network is generally one of the top sources of new business for...
Fast Track Your 2018 Marketing Efforts: Simple and Effective Tips You Can Do
The new year has set in with full vigor — make sure you don't get lethargic with marketing just yet. Marketing is an integral part of businesses as that is how your potential customers know about your existence. With a plan and the right strategy, you can make 2018...
Terrie S. Wheeler named Lawyers Board 2017 Volunteer of the Year
Terrie S. Wheeler Receives 2017 Volunteer of the Year Award from MN LPRB The Minnesota Lawyers Professional Responsibility Board Office of Lawyers Professional Responsibility has named PSM President & Founder Terrie S. Wheeler as the 2017 Volunteer of the Year!...
The 2018 Law Firm Outlook: Hot Practices and Marketing Trends
A retired management consultant has been tracking emerging trends in the legal profession for more than 25 years. The fact that he wound down his practice has not dimmed his enthusiasm for checking in with law firms and networks, non-traditional providers of legal...
A Time For Reflection: Why What You Want Matters Most
As you look at the time between now and the end of the year, you have a unique opportunity, available to you only once per year. You can take the time during what remains of December to look back before you launch forward into 2018! Reflection is Good for the Soul So...
Lawyers In Smaller-Midsized Firms: Clients Want Your Blogs To Be Longer
Before I began working with law firms, I was an assistant editor of a Very Serious Business Newsmagazine where there was constant debate about the best length for a story. Other than the breaking news section, where articles were relatively short so all the week’s...
Overcoming the Isolation of Being a Solo Practitioner
Do you ever feel a little isolated as a solo practitioner? Like you’re hanging out, doing all the right things to market and grow your practice, yet the results just aren’t happening? If you're in a small firm or a solo practitioner, isolation can be debilitating,...