Why Was That Lawyer Quoted? Tips To Secure Positive Press Coverage
PR 101 for Lawyers PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the marketplace. PSM Founder and President, Terrie S. Wheeler, MBC, a veteran in Law Firm Marketing, shares her understanding of the...
Looking Back to See Ahead: Trends In Law Firm Marketing
Terrie S. Wheeler, MBC, is the founder of PSM and a professional marketing coach. She specializes in the legal marketing industry and has nearly three decades of experience for small and mid-sized law firms. In one of her recent articles, Terrie spills the beans on...
Abby Hoffman Wrote Steal This Book; Here Are 5 Ideas PSM Marketing Should Steal From Products Companies
A crucial but little-noticed article popped up briefly on my LinkedIn newsfeed recently. Were it not for the wind chill in Toronto that ranged from -20’C on a “mild” day to -30’ on others, I might have been out doing something more diverting and would have missed it...
Referral Source Development: How to Start Networking with Confidence
Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys, financial advisors, and accountants. Having a strong referral network is generally one of the top sources of new business for...
Fast Track Your 2018 Marketing Efforts: Simple and Effective Tips You Can Do
The new year has set in with full vigor — make sure you don't get lethargic with marketing just yet. Marketing is an integral part of businesses as that is how your potential customers know about your existence. With a plan and the right strategy, you can make 2018...
Terrie S. Wheeler named Lawyers Board 2017 Volunteer of the Year
Terrie S. Wheeler Receives 2017 Volunteer of the Year Award from MN LPRB The Minnesota Lawyers Professional Responsibility Board Office of Lawyers Professional Responsibility has named PSM President & Founder Terrie S. Wheeler as the 2017 Volunteer of the Year!...
The 2018 Law Firm Outlook: Hot Practices and Marketing Trends
A retired management consultant has been tracking emerging trends in the legal profession for more than 25 years. The fact that he wound down his practice has not dimmed his enthusiasm for checking in with law firms and networks, non-traditional providers of legal...
A Time For Reflection: Why What You Want Matters Most
As you look at the time between now and the end of the year, you have a unique opportunity, available to you only once per year. You can take the time during what remains of December to look back before you launch forward into 2018! Reflection is Good for the Soul So...
Lawyers In Smaller-Midsized Firms: Clients Want Your Blogs To Be Longer
Before I began working with law firms, I was an assistant editor of a Very Serious Business Newsmagazine where there was constant debate about the best length for a story. Other than the breaking news section, where articles were relatively short so all the week’s...
Overcoming the Isolation of Being a Solo Practitioner
Do you ever feel a little isolated as a solo practitioner? Like you’re hanging out, doing all the right things to market and grow your practice, yet the results just aren’t happening? If you're in a small firm or a solo practitioner, isolation can be debilitating,...
Why Video Makes Sense for Professional Service Firms
Why Professional Service Firms Should Embrace Video Marketing Professional service firms, such as law practices and consulting agencies, rely heavily on trust, expertise, and personal connections to attract and retain clients. While traditional marketing methods like...
Starting a Business in Minnesota: Tips and Tricks
Are You Ready to Take the First Step? Whether you are leaving a larger firm/company, or spreading your entrepreneurial wings for the first time, starting your own business can be as daunting as it is exciting. Many people make up their mind to start a new adventure,...
6 Ways For Midsized Firms To Land Larger Clients
This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys in larger firms are losing their once-revered position as a business’ most-trusted advisor. Other professionals are edging them out,...
5 Steps to Executing Exceptional Client Service
This past summer, an elderly uncle passed away, leaving my sister and me with both the burden and honor of settling his affairs as co-executors. Our already busy lives were rocked with this out-of-left-field assignment as we began making what felt like mile-long...
Access to a Marketing Department Can be Cost Effective
A solution to what is becoming a fairly widespread law firm management dilemma is taking hold. It seems to be increasingly popular with midsized and smaller firms that understand a structured, disciplined marketing and business development effort is a key to not just...
For Smaller And Midsized Firms, Consistency As Important As Quality And Service In Retaining Clients
Clients have become as concerned about the consistency of work produced by law firms they use as any other quality issue. And consistency involves more than the work product produced by attorneys; it also includes a consistent effort on client service, marketing, and...
Does Marketing Affect Your Government’s Strategic Plan?
Developing a strategic plan is an integral step toward any local government’s success. Serving as a road map for townships, cities, counties, and states, strategic plans outline broad goals and initiatives to be accomplished on a set timeline. Whether you’re trying to...
Making Sense of SEO- Tricks, Tips, and Lingo to Know
SEO – Search Engine Optimization The term “SEO” is a very popular term and the process of it tends to be quite confusing. SEO is basically what happens on and behind your website to ensure that it is visible to your audience online. For example, if you are trying to...