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Referral Source Development: How to Start Networking with Confidence

Referral Source Development: How to Start Networking with Confidence

Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys, financial advisors, and accountants. Having a strong referral network is generally one of the top sources of new business for...

Terrie S. Wheeler named Lawyers Board 2017 Volunteer of the Year

Terrie S. Wheeler named Lawyers Board 2017 Volunteer of the Year

Terrie S. Wheeler Receives 2017 Volunteer of the Year Award from MN LPRB The Minnesota Lawyers Professional Responsibility Board Office of Lawyers Professional Responsibility has named PSM President & Founder Terrie S. Wheeler as the 2017 Volunteer of the Year!...

The 2018 Law Firm Outlook: Hot Practices and Marketing Trends

The 2018 Law Firm Outlook: Hot Practices and Marketing Trends

A retired management consultant has been tracking emerging trends in the legal profession for more than 25 years. The fact that he wound down his practice has not dimmed his enthusiasm for checking in with law firms and networks, non-traditional providers of legal...

A Time For Reflection: Why What You Want Matters Most

A Time For Reflection: Why What You Want Matters Most

As you look at the time between now and the end of the year, you have a unique opportunity, available to you only once per year. You can take the time during what remains of December to look back before you launch forward into 2018! Reflection is Good for the Soul So...

Lawyers In Smaller-Midsized Firms: Clients Want Your Blogs To Be Longer

Lawyers In Smaller-Midsized Firms: Clients Want Your Blogs To Be Longer

Before I began working with law firms, I was an assistant editor of a Very Serious Business Newsmagazine where there was constant debate about the best length for a story. Other than the breaking news section, where articles were relatively short so all the week’s...

Overcoming the Isolation of Being a Solo Practitioner

Overcoming the Isolation of Being a Solo Practitioner

Do you ever feel a little isolated as a solo practitioner?  Like you’re hanging out, doing all the right things to market and grow your practice, yet the results just aren’t happening? If you're in a small firm or a solo practitioner, isolation can be debilitating,...

Why Video Makes Sense for Professional Service Firms

Why Video Makes Sense for Professional Service Firms

Why Professional Service Firms Should Embrace Video Marketing Professional service firms, such as law practices and consulting agencies, rely heavily on trust, expertise, and personal connections to attract and retain clients. While traditional marketing methods like...

Starting a Business in Minnesota: Tips and Tricks

Starting a Business in Minnesota: Tips and Tricks

Are You Ready to Take the First Step? Whether you are leaving a larger firm/company, or spreading your entrepreneurial wings for the first time, starting your own business can be as daunting as it is exciting. Many people make up their mind to start a new adventure,...

6 Ways For Midsized Firms To Land Larger Clients

6 Ways For Midsized Firms To Land Larger Clients

This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys in larger firms are losing their once-revered position as a business’ most-trusted advisor. Other professionals are edging them out,...

5 Steps to Executing Exceptional Client Service

5 Steps to Executing Exceptional Client Service

This past summer, an elderly uncle passed away, leaving my sister and me with both the burden and honor of settling his affairs as co-executors.  Our already busy lives were rocked with this out-of-left-field assignment as we began making what felt like mile-long...

Access to a Marketing Department Can be Cost Effective

Access to a Marketing Department Can be Cost Effective

A solution to what is becoming a fairly widespread law firm management dilemma is taking hold. It seems to be increasingly popular with midsized and smaller firms that understand a structured, disciplined marketing and business development effort is a key to not just...

Does Marketing Affect Your Government’s Strategic Plan?

Does Marketing Affect Your Government’s Strategic Plan?

Developing a strategic plan is an integral step toward any local government’s success. Serving as a road map for townships, cities, counties, and states, strategic plans outline broad goals and initiatives to be accomplished on a set timeline. Whether you’re trying to...

Making Sense of SEO- Tricks, Tips, and Lingo to Know

Making Sense of SEO- Tricks, Tips, and Lingo to Know

SEO – Search Engine Optimization The term “SEO” is a very popular term and the process of it tends to be quite confusing. SEO is basically what happens on and behind your website to ensure that it is visible to your audience online. For example, if you are trying to...

7 Ways A Coach Will Improve Your Business Development Efforts

7 Ways A Coach Will Improve Your Business Development Efforts

Doing business development is hard work with a long-term payoff that can make the process frustrating. Although a few forward-thinking firms are creating a sales function in the marketing department, the reality is that the burden of generating new business falls...

Meet Terrie S. Wheeler, President & Founder of PSM

Meet Terrie S. Wheeler, President & Founder of PSM

Many people have a part-time job while in high school: flipping burgers, working at the mall, selling tickets at the movie theater. I did, too, and my job was a bit different: A disc jockey on a real radio station in Anoka, Minnesota, KTWN AM-1470. Not only was it...

Irreverent Toni Halleen Turned Up the Spunk on the Studio Floor

Irreverent Toni Halleen Turned Up the Spunk on the Studio Floor

When is the last time you’ve heard of a lawyer who is determined to put fun first? Enter Toni Halleen, an attorney and co-founder at Schaefer Halleen law firm and professional speaker living the goal of infusing amusement into everything she does. Toni even put her...

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